diff --git a/Why-Some-Sports-Legends-Continue-Inspiring-Fans-Long-After-Their-Era-Ends.md b/Why-Some-Sports-Legends-Continue-Inspiring-Fans-Long-After-Their-Era-Ends.md index 06b19b6..05ada1a 100644 --- a/Why-Some-Sports-Legends-Continue-Inspiring-Fans-Long-After-Their-Era-Ends.md +++ b/Why-Some-Sports-Legends-Continue-Inspiring-Fans-Long-After-Their-Era-Ends.md @@ -44,7 +44,7 @@ Athletes who emerge during periods of social change, technological transition, o The era affects the memory. For example, the growth of global broadcasting and digital communities has changed how modern audiences interact with sports figures compared with earlier generations. Visibility now travels farther and faster. Attention spreads differently today. -That shift also creates challenges. Public narratives can become distorted quickly online, which is why organizations connected to consumer protection, including resources discussed by consumer.ftc, often encourage people to evaluate digital claims carefully before accepting viral stories as fact. +That shift also creates challenges. Public narratives can become distorted quickly online, which is why organizations connected to consumer protection, including resources discussed by [consumer.ftc](https://consumer.ftc.gov/scams), often encourage people to evaluate digital claims carefully before accepting viral stories as fact. Public memory is shaped online now. ## How Rivalries Strengthen Long-Term Recognition Interestingly, legends are often remembered alongside competitors rather than in isolation.